Showtime is joining HBO in offering a stand-alone streaming service which is slated for release in early July. Simply named SHOWTIME,the service will premiere on Sunday, July 12th, corresponding alongside the new seasons of Ray Donovan and Masters of Sex.
Just like HBO Now, the service will be available first to Apple customers. iPhone, iPad, iPod touch an
Users who sign up through Apple in July will be offered a free 30-day trial. Subscribers will have “unlimited on demand access to every season of award-winning Showtime original series, and hundreds of hours of movies, documentary and sports programming, as well as the live broadcast of the east and west coast feeds of Showtime.”
“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said CBS Corporation’s President and Chief Executive Officer Leslie Moonves. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”
