From the makers behind the critically successful Zombies, Run! comes a new interactive fitness program set within the Marvel Universe. Co-Created by Six to Start and featuring both RPG and augmented reality story segments, Marvel Move is an upcoming interactive adventure set to release on Mobile in the Summer of 2023.
Promoting both physical and mental wellness, Marvel Move is featured as a fitness program in the upcoming ZRX app along with “Zombies, Run!” and many other exercise brands. Perfect for any Marvel fans who’d like to feel entertained while exercising, this upcoming audio experience will feature adventures with which the user can interact and will host tales featuring fan-favorite superheroes including Thor, Loki, Hulk, and the X-Men.
“There’s nothing more motivating than combining exercise and storytelling. Ten years of making the world’s best-selling smartphone fitness game, Zombies, Run!, have taught us that epic adventures with characters you love can make you go that extra mile. Our collaboration with Marvel will deliver that same powerful motivation to millions more,” stated Adrian Hon, CEO and co-founder of Six to Start in Marvel’s informative recent press release. “Interactive storytelling is the 21st century’s dominant form of entertainment. We’re incredibly excited to help fans of the Marvel Universe achieve their fitness goals with their favorite characters – and turn them into heroes themselves.”
“Marvel fans have a deep connection to the storylines in the comics, so we’re very excited for them, along with our newer fans, to experience new adventures with the characters they know and love,” Ryan Penagos continued, who’s Marvel Vice President & Creative Executive. “I started my own fitness journey with the Zombies, Run! training program years ago, and I can confidentially say the Marvel Universe is in excellent hands when it comes to bringing our fans an epic adventure in fitness!”
Marvel Gaming and Marvel Move: Summer 2023
Marvel has been on a bit of a hot streak lately regarding gaming. Their gamification of MarvelInsider points features some of the most interactive methods of increasing engagement in web design and Marvel.com has even been nominated for a Webby – as it’s become a perfect example of a one-place shop of engagement from branding, to news, podcasts, and development about what’s going on with the company.
Atop of this, Marvel’s latest hit video game, Marvel Snap was a Game Awards winner and has been one of the most intriguing projects coming from the ex-development teams over from Hearthstone. With more hit games along the way such as the highly anticipated Spider-Man 2 to arrive later this year, there are all signs that the company seems to be taking off in the gaming side of the direction. With Marvel Move launching for iPhone and Android users globally from Summer 2023 via the ZRX app.
As for gameplay, Marvel Move operates as a progression tracker that will offer users an immersive and interactive audio narrative as they walk, jog, or run. The activity can be tracked on the app (so long as its paired with the smartphone) whether it’s performed outdoors, on a treadmill, or even on a wheelchair. Additionally, there will be expert-designed 5K, 10K, half-marathon options as well. The runner will serve as the main character, supported by beloved Marvel characters, to help users meet their fitness goals amid a selection of epic adventures.
Below are a synopsis of stories available on release.
STORYLINES FOR MARVEL MOVE
“Thor & Loki: Asgard 5K Training” written by Alex Acks
Lost in the Ten Realms, you have only one way home: follow the guidance of Thor and Loki… if they can stop fighting for five minutes. With 24 fully voiced workouts over eight weeks, this is an expert-designed training program designed to take you from zero running experience to being capable of running a full 5K with the godly sibling duo.
“X-Men: Age of ORCHIS” written by Tini Howard
Discover your mutant identity as you’re welcomed to the mutant haven of Krakoa. You’ll be recruited to work alongside the X-Men to counter a rising threat to mutantkind. Written by Tini Howard (X-Men comics), this is a classic globe-trotting X-Men-style adventure alongside Wolverine, Storm, Jean Grey, and many more.
“The Hulk: Hulkville” written by Matt Wieteska
Run from the authorities with Bruce and Betty Banner as they try to hide Hulk from the world. But when you finally find shelter in a remote desert town, mysterious forces are at work… can you uncover the truth before it’s too late?
“Daredevil: Terminal Degree” written by Bilal Dardai
As a new student at a prestigious law school, you soon realize all is not as it seems. Before you know it, you’re pulled into the dangerous criminal underworld and find yourself working alongside Daredevil himself to bring down the whole house of cards.
“Doctor Strange and Scarlet Witch: In Dreams” written by Kim Richards
You find yourself listening to an audio tour guide for a place you’ve never visited… but nothing seems quite right… Suddenly you realize there’s another voice leaking through, warning you, trying to guide you: a certain Sorcerer Supreme. Featuring Doctor Strange and Scarlet Witch, you’ll need to figure out where you are, and how you’ll escape. Quickly.
Become a Member of the Marvel Move Founders Club
The Marvel Move Founders Club offers users exclusive–but limited–benefits including a free trial for Marvel Unlimited and one free month of Zombies, Run!. Founders Club tiers are also invited to private Q&A livestreams–all on top of a two-year subscription to Marvel Move. They can even get their name in the credits of Marvel Move!
For a limited time only, two years of membership is available at 30% discount. The Founders Club is only open to new members prior to the launch of Marvel Move and features five membership tiers, filled on a first-come, first-serve basis.